Venus Williams with her active wear line, EleVen by Venus Williams, in collaboration with Vince Camutoof Men’s Sportswear Division of Fashion Brand,will be partneringwith the BNP Paribas Showdown to outfit event personnel at the Madison Square Garden.
Monday 6th of March will see the 10th Anniversary edition of the annual tennis event taking place at The Garden. This event also coincides with the activities lined up for the World Tennis Day.
The female tennis superstar’s active wear line will be responsible for outfitting all female personnel, including ball persons and event staff, and with the latest installment of her Spring Summer 2017 line, Intrepid. The male personnel at the event will be dressed by legendary men’s fashion brand, Vince Camuto.
The idea behind the creation of EleVen by Venus Williams was to motivate and empower women, helping them feel confident and allowing them express their individuality whilst enjoying the fitness journey.
The Intrepid Collection was launched on February 16th and has been created to be bold, smart, and at the same time, resonating with the tennis and fitness client.
Williams, speaking about the collection said: “This collection may be one of my favorites since our first watercolor collection in 2013.”
“I really focus on bringing style to fitness while also ensuring each and every piece is functional both on and off the court.”
The BNP Paribas Showdown over the course of its decade at Madison Square Garden has really become a must-see event. The event in past years has hosted a number of stars in the tennis world such as Novak Djokovic, Rafael Nadal, Andy Murray, Ivan Lendl, Andre Agassi, Mike and Bob Bryan,JelenaJankovic, Gabriela Sabatini, Maria Sharapova, Monica Seles and a host of others.